GEEKY Social Marketing Watch: Mobile Phone Handsets Industry
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GEEKY Social Marketing Watch: Mobile Phone Handsets Industry

Aug 29, 2015 / by geekysocial / In Awareness, Marketing, social media marketing / Tags: , , , / Leave a comment

GSA SMM Watch Nov 2014 Mobile Phone Handsets Industry from GEEKY Social

 

Emerging patterns in social media behavior of leading mobile phone manufacturers are suggesting a need for “high quality content” for brands to better engage with their customers.”

It is November and it is time to see which of the leading mobile phone manufacturers is performing the best in the social media space. Samsung led the way in engagement by generating the highest “aggregate engagement” against the lowest “mean contents per day” through a 100% photo-based content strategy. They came out on top on the “fan growth” metric as well by surpassing other 3 rival brands- Nokia, Sony, and Symphony. However, Symphony had the highest “active fan count” by having a staggering 34% fans being active in their Facebook page. On the “shareability” frontier, Nokia dominated the scenario through its moderately balanced “content composition basket” of photos, links, statuses, and videos. Finally, Symphony raised, by far, the highest amount of “curiosity” leaving the other 3 contenders way behind.”

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