GEEKY Social helped TBS grew site traffic and user engagement with strategic media buying

Staggering Site Traffic

4x growth in weekly site traffic

The Business Standard is a Bangladeshi daily newspaper that operates in both online and print versions, wanted GEEKY’s support to increase their website traffic.

KEY CHALLENGES

The Business Standard experienced a notable decrease in its website traffic metrics, posing a significant challenge to the prevailing operational metrics of the organization

KEY STRATEGIES & ACTIONS

  • Targeting the core audience who reads daily newspaper on the go.
  • Retargeting the audience who have already seen any particular news from The Business Standard.

TOOLS USED

RESULT

During the period of December 2019 to March 2020, GEEKY increased weekly site traffic by 300% with a meager cost per landing page view of $0.01.

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