GEEKY Social implemented a successful video views campaign for Nagad

Value in Viewable Impression

Reduced viewable CPM in Google by 57%

Nagad one of the most well-known digital financial service of Bangladesh who relied on GEEKY Social to increase their media planning efficiency.

KEY CHALLENGES

Competing with the market leader of any category always brings a lot of financial challenge. Nagad’s key challenge was to increase efficiency of whatever money they were spending in digital media compared to the mammoth budget of category leader.

KEY STRATEGIES & ACTIONS

  • Adopt to responsive first approach to increase Reach% & Viewable% of the campaign
  • Comprehensive display buying strategy focused on higher viewability & reach percentage.

TOOLS USED

RESULT

GEEKY was successfully in reducing the Cost Per Thousand Viewable Impression (vCPM) by 57% in 2020

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