Period: Sep – Dec 2016
Client: Winner (PRAN-RFL)
Subject: Winner Model Hunt Contest
Winner is a premium brand that builds high quality garments for Men, Women and kids. Each and every one of their product is carefully made by Experts. Handpicked and carefully selected by their experienced staff.
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The basic idea was to increase the engagement in the official page of winner and create brand awareness. A campaign of such caliber would’ve met all those criteria i.e. –
- Creating brand awareness
- Increasing the engagement
- Finding the next top face of the modeling industry who represents the target group of Winner
- After a number of meetings with PRAN-RFL Group, this idea came into fruition and was acknowledged as a strategy
At first a short Facebook video was made and interested people were encouraged to submit their best photos, personal details i.e. name, contact number, age, address, mail address, Facebook ID link via inbox of the Winner official page. Interested people were given a timeline of 15 days to submit these. An overwhelming response amongst the potential candidates saw 6000+ registrations being recorded in that period of time. Then judging those photos, 500 selected participants were told to come in Facebook LIVE which was the second round. In this round contestants were told to use a hashtag #WinnerModelHuntContest which contributed to the brand awareness largely. And those who successfully passed that round was then promoted to the final round. At the end, a male and a female, 2 winners were selected.
The result of the campaign was highly satisfactory. Let’s have a look at what we have achieved from the campaign:
- 100K+ Facebook page like increase
- 2.5million+ reach
- Increase of average engagement rate (regular avg: 8% vs campaign avg: 19%)
- 6000+ participants registration
- Found three winners who are representing our brand right now