Digital media buying is the process of purchasing placements for advertisements on websites, apps and other digital platforms. In Bangladesh by Digital Media Buying we mostly refer to Facebook boosting & paid ads in Google or youtube.

1. Cost-Effective and Measurable Results

Digital marketing gives us access to real time insights so we can analyze our campaign’s performance, monitor & optimize accordingly

2. Precise Targeting Options

Digital marketing gives us unlimited options for targeting the right clients at the right time. We can develop and refine strategies such as retargeting, audience lists, surveys, reviews, backlinks, landing pages, to determine if we are hitting the mark and how well our campaign is performing.

3. Reach Customers Anywhere in the Purchasing Journey

With the help of digital media buying we can reach our target audience at every stage of customer journey and optimize our campaigns accordingly

4. Endless Customization on the Spot

Digital media marketing gives us endless customization through every stage of our campaign from start to finish—and afterward.

5. Greater Brand Credibility

With digital marketing, we can establish brand credibility across a larger market. We can deliver valuable advice through blogs or opinion columns, lean on influencers to promote our brand, create case studies and convert consumer engagement into content.

The media buying process starts from defining a goal that we want to achieve with it. This can be more page views, better conversion rates, and, as the result, more closed leads. Once we know why and for what you may need media buying, we go through the following stages: