Value in Viewable Impression
Reduced viewable CPM in Google by 57%
Nagad one of the most well-known digital financial service of Bangladesh who relied on GEEKY Social to increase their media planning efficiency.
Key challenges
Competing with the market leader of any category always brings a lot of financial challenge. Nagad’s key challenge was to increase efficiency of whatever money they were spending in digital media compared to the mammoth budget of category leader.
Key Strategies & Actions
- Adopt to responsive first approach to increase Reach% & Viewable% of the campaign
- Comprehensive display buying strategy focused on higher viewability & reach percentage.
Tools Used
Result
GEEKY was successfully in reducing the Cost Per Thousand Viewable Impression (vCPM) by 57% in 2020
