GEEKY Social initiated a highly effective awareness campaign for Star Ceramics
Searching for The Star
3x growth in showroom search through promotion
Star ceramics faced challenge in selling their products and low customer visit in their showrooms as there was a sales decline in the ceramics market post-COVID lockdown
KEY STRATEGIES & ACTIONS
- Implement a digital media first campaign to initiate conversation.
- GEEKY also used digital newspaper platforms like Prothom Alo to promote Star Ceramics products.
Through the campaign, to reinvigorate peoples’ interest in ceramics products, GEEKY brought 200% growth in search for Star Ceramics showrooms during August and September 2020!