GEEKY Social drove an extensive boost in merchant acquisition for Paperfly
Mighty Merchant Registrations
1,700+ merchant registration in 2 months of product launch
The main challenge Paperfly was facing was the high expense of converting a merchant, if a blanket approach is taken. Moreover, there were no attributable feature to identify a potential SME merchant.
KEY STRATEGIES & ACTIONS
- Identify attributes which can possibly define a potential SME merchant.
- Manage a digital only conversion funnel to convert potential SME merchants.
For a B2B challenge, GEEKY delivered 1,700+ merchant registrations in a 2-month window after their new product launch in Q1 2020. Cost Per Registration was $2.10
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OTHER CASE STUDIES
- 4 million+ individuals reached
- 20k + Potential Leads
- Avg. cost/lead ~ $1