GEEKY Social executed a high-conversion lead funnel campaign for NOVA IVF FERTILITY

High Converting Lead Funnel

20,000+ leads in one year

Nova IVF Fertility (NIF) one of the largest service providers in fertility treatment in South Asia wanted GEEKY’s assistance to increase their potential customers in Bangladesh.

Key challenges

Nova IVF faced challenges due to its low brand visibility and minimal recognition among the target audience in Bangladesh. GEEKY’s work was to increase brand awareness and bring more potential customers for them.

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Key Strategies & Actions

  • Developed a separate website for Bangladesh market to communicate with target customer in local language.
  • Created dedicated landing pages for appointment booking/lead collection.
  • Hyper targeted media buying in Facebook and Google for lead generation.

Tools Used

Result

With an average Cost Per Lead of $1, GEEKY generated 20,000+ potential leads in 2022.

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