Roaring ROAS
200k+ sessions (60% increase vs last 45 days)
RISE is a fashion forward retailer wanted GEEKY’s service to increase brand awareness & conversion of their products.
Key challenges
GEEKY’S responsibility was to enhance awareness and drive conversions, while simultaneously boosting Return on Advertising Spend (ROAS) for Rise.
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Key Strategies & Actions
- Implemented an awareness campaign followed by conversion.
- Implemented category focus media strategy to reach out to the right audience.
- Funnel driven approach to convert interested audience.
Tools Used
Result
During the campaign 200K+ sessions took place in their website which was 60% higher than last 45 days. Moreover, purchases from those sessions was 2.5X compared to last 45 days along with increased footfall in all physical outlets.
