Bangladesh’s leading safe food brand, Khaas Food partnered with GEEKY Social to improve their SEO and increase visibility in a highly competitive market.


Client Overview
Khaas Food is Bangladesh’s leading safe food brand, trusted for providing high-quality, healthy, and nutritious products. Despite its strong reputation, the brand faced increasing competition from both local and international e-commerce platforms. While its commitment to quality set it apart, reaching new customers and retaining visibility in a crowded online space posed significant challenges. Khaas Food recognized the need to invest in a comprehensive SEO strategy alongside performance marketing to maintain its leadership and drive sales. This dual approach aimed to boost organic visibility, build customer trust through higher search rankings, and ensure immediate sales growth by retargeting audiences with high purchase intent through paid Ads.
Key challenges
- Competing against well-established e-commerce businesses with broader reach and resources.
- Attracting quality traffic with clear purchase intent to boost sales.
- Achieving high search engine rankings to build consumer confidence and drive conversions.
Key Strategies & Actions
GEEKY Social, known for its data-driven and creative marketing strategies, developed a strategic plan for Khaas Food to address these challenges and rank quickly.
1. Technical Enhancements
- Optimized website loading time to reduce bounce rates and improve user experience.
- Fixed broken links and improved URL structures for better crawlability.
- Addressed UX issues to create a seamless navigation experience.
2. Keyword Research
- Identified high-potential keywords that aligned with user purchase intent.
- Targeted niche, long-tail keywords to outpace competitors.
3. On-Page Optimization
- Optimized meta titles, descriptions, and header tags in line with keyword research.
- Improved content structure to enhance readability and relevancy.
4. Backlink Strategy
- Built a robust backlink profile by securing high-quality links from authoritative sites, ensuring domain credibility.
Result
The implemented strategies delivered measurable improvements within months:
- Organic traffic surged from 91.2K to 121K over a 3-month period, demonstrating a 32.7% increase.
- Impressions rose from 2.82M to 3.1M, reflecting enhanced visibility.
- The click-through rate (CTR) improved by 3.9%, contributing to higher conversions.
