A plethora of branding competitions have formed a stereotypical cluster in the minds of business students. Breaking out of that stereotype in a campaign stretching less than 1 month was a big challenge. So, our objectives were:
- The primary objective of the campaign was to get 50+ application for the initial screening round.
- The secondary target was to inform the financial leaders of tomorrow about the unbound possibilities of a career in investment banking and what it means to be a CFA charter holder.