Moon Gallery, a leading e-commerce platform for sanitary ware, partnered with GEEKY Social to improve their SEO and increase visibility in a highly competitive market.
Key challenges
Moon Gallery had difficulty competing against established brands already dominating the search rankings for product and category keywords in their niche.
Key Strategies & Actions
Objectives of the SEO campaign:
To boost search engine rankings and drive traffic with high purchase intent, ultimately increasing sales and customer engagement.
Strategies Implemented:
To drive results from the fiercely competitive keywords we had to adapt a very strategic route to get SEO success.
- Comprehensive Site Audit: We performed a full website audit, identifying technical SEO issues that could hinder performance. Fixing these improved the site’s overall functionality and search ranking potential.
- On Page Optimization: After resolving technical glitches, we optimized key pages like category, product, and
brand pages by implementing relevant keywords, enhancing meta descriptions, and improving internal linking structure. - Long-Tail Keyword Strategy: Not every search keyword is intended for a purchase, so we identified the relevant long tail keywords which are intended to make a purchase and targeted those keywords to rank first. This allowed Moon Gallery to rank for more specific, buyer-ready searches.
- Content Creation & Optimization: We developed SEO-optimized blog articles targeting industry-relevant keywords, providing valuable content to users and increasing organic traffic from search engines.
- Backlink Acquisition: We obtained high-quality backlinks from industry-relevant, authoritative websites. This enhanced the site’s domain authority, accelerating its rise in search engine results for key terms.
Result
Moon Gallery’s organic performance has shown remarkable growth over the last 28 days. Monthly organic traffic surged by 128.4%, increasing from 4.33K to 9.89K, while impressions saw an 88.7% rise, jumping from 64.1K to 121K, resulting in a 1.4% increase in CTR and an improvement in average ranking position from 7.2 to 5.2.
