From Zero to High-Intent Traffic: How Mostofa Pipe Built SEO Visibility in Just 5 Months
Client Overview
Mostofa Pipe is a leading manufacturer and distributor of PVC products in Bangladesh, including pipes, doors, water tanks, and fence nets. The brand operates under Mostafa Group, a trusted name with a strong nationwide footprint.
While Mostofa Pipe had solid offline distribution and brand credibility, its digital presence was almost non-existent. The website had no structured SEO foundation and minimal visibility in search despite growing online demand for construction and PVC products.
To change this, Mostofa Pipe partnered with GEEKY Social to build a scalable SEO channel from the ground up.
Key challenges
Mostofa Pipe entered the digital space with almost no SEO foundation. The website had no structured search presence, no historical data, and very limited visibility across search engines. This made growth especially difficult in a highly competitive industry dominated by large corporations and aggressive e-commerce platforms with established authority.
Key Strategies & Actions
To deliver impact within a short timeline, we focused on clarity, intent, and execution. By focusing on fundamentals and buyer behavior, Geeky Social helped transform a zero-visibility website into a growing, high-intent traffic source in record time.
- Competitor gap analysis: We analyzed leading competitors to identify:
- Ranking keywords and content gaps
- Missed product and category-level opportunities
- Areas where Mostofa Pipe could realistically compete
- Ranking keywords and content gaps
This allowed us to prioritize winnable search opportunities instead of broad, high-cost keywords.
- High-intent keyword research & category mapping: We focused on keywords with clear commercial intent and mapped them to:
- Product pages
- Category pages
- Core service-related searches
- Product pages
Each major search intent was aligned with a dedicated landing page, improving relevance and conversion potential.
- On-page SEO optimization for product & category pages: We optimized key pages by:
- Improving titles, descriptions, headers, and internal linking
- Structuring content for both search engines and buyers
- Making product information clearer and more decision-focused
- Improving titles, descriptions, headers, and internal linking
This ensured faster discovery and better ranking potential.
- Off-page SEO: We supported authority building through:
- Foundational backlinks
- Brand mentions
- Trust signals aligned with the industry
- Foundational backlinks
- Performance tracking & continuous optimization: SEO was monitored and refined continuously through:
- Keyword movement tracking
- Impression and CTR analysis
- Page-level optimizations based on real user behavior
- Keyword movement tracking
Result
In just 5 months, the transformation was remarkable. Such as –
- 500+ quality organic visits per month
- 1k+ high-intent keywords ranked with 7.2 average position delivering 10K+ impressions per month
- 100+ Keywords ranked in the top 3 positions
- 500+ quality organic visits per month
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OTHER CASE STUDIES
- 718 qualified leads
- 80% growth in revenue
- 3,800 messaging contacts
- 16x Increase in Total Clicks
- CTR skyrocketed to 17.1% - which indicates high relevance and improved strategy.
- 25+ Keywords ranked in the top 5 positions within 3 months.
- 3.9% increase in CTR.
- 50+ keywords in the top position of SERP
- Monthly organic traffic surged by 200%
- CTR improved to 2.5%
- Monthly organic traffic surged by 128.4%
- 1.4% increase in CTR
- 10k organic traffic per month
- 4 million+ individuals reached
- 20k + Potential Leads
- Avg. cost/lead ~ $1
- Monthly organic traffic grew from 1.17K to 4.7K in 6 months
- 200+ keywords ranked in top 3 positions in Google
