How GEEKY Social Drove 300X ROAS for Urban’s Premium Real Estate Project in Dhaka

Client Overview

Urban Design & Development Ltd is a leading real estate developer in Bangladesh, known for delivering architecturally refined and thoughtfully planned residential projects. Among its premium portfolio, Urban Imperial stands out as a flagship development—designed to cater to Dhaka’s affluent homebuyers seeking exclusivity, lifestyle quality, and long-term value.

GEEKY Social partnered with Urban Design & Development Ltd to drive digital growth specifically for the Urban Imperial project. The objective was not just to generate visibility, but to position Urban Imperial as a trusted, premium living choice and attract financially capable, high-intent buyers in a highly competitive real estate market.

Key challenges

Despite a strong product and aspirational positioning, Urban faced the classic challenge of premium real estate marketing: reaching the right buyers, not just more buyers. The market was cluttered with aggressive lead-gen campaigns, making it difficult to differentiate on trust and credibility. Additionally, the long consideration cycle of high-value property purchases meant that Urban needed an omnichannel approach that could nurture intent, build confidence, and move prospects closer to a decision without diluting the brand’s premium image.

Key Strategies & Actions

GEEKY Social designed a 360° omnichannel digital media strategy where each platform played a defined role in the buyer journey from awareness to intent and conversion.

- Full-Funnel Media Planning: Structured campaigns to guide users from discovery to consideration and lead generation, rather than relying on isolated platform performance.
- Meta (Facebook & Instagram): Drove top-of-funnel awareness through visually rich storytelling that highlighted Urban Imperial’s lifestyle appeal and premium living experience.
- Google Display & YouTube Ads: Captured passive and mid-funnel interest using high-impact creatives and video content to reinforce aspiration and recall.
- LinkedIn Ads: Targeted senior professionals, business owners, and decision-makers with lead generation formats tailored to high-intent, high-value prospects.
- Local Publisher Partnerships: Leveraged trusted local media platforms for native placements, adding a strong credibility and trust layer to the campaign.
- Precision Targeting & Retargeting: Focused on Dhaka metro geo-targeting, interest-based segmentation, and sequential retargeting to keep qualified prospects engaged across platforms.
- Conversion Infrastructure: Integrated platform-native lead forms and website lead capture to reduce friction and improve lead quality.

Result

- Achieved an exceptional 300X ROAS from paid media, demonstrating the effectiveness of focusing on lead quality over volume.
- Digital campaigns contributed significantly to Urban Imperial’s sales pipeline, accelerating conversations with high-intent buyers.
- Meta and Google performed strongly at the top and mid-funnel, driving reach and engagement, while LinkedIn emerged as a high-impact channel for attracting niche professionals with real purchasing power.
- Overall, the campaign successfully positioned Urban Imperial as a trusted premium real estate brand, not just another property advertiser in the market.