Mighty Merchant Registrations
1,700+ merchant registration in 2 months of product launch
Paperfly one of the leading courier companies in Bangladesh partnered with GEEKY to increase initial brand awareness and merchant acquisition
Key challenges
The main challenge Paperfly was facing was the high expense of converting a merchant, if a blanket approach is taken. Moreover, there were no attributable feature to identify a potential SME merchant.
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Key Strategies & Actions
- Identify attributes which can possibly define a potential SME merchant.
- Manage a digital only conversion funnel to convert potential SME merchants.
Tools Used
Result
For a B2B challenge, GEEKY delivered 1,700+ merchant registrations in a 2-month window after their new product launch in Q1 2020. Cost Per Registration was $2.10
