GEEKY Social implemented a successful video views campaign for Nagad
Value in Viewable Impression
Reduced viewable CPM in Google by 57%
Nagad one of the most well-known digital financial service of Bangladesh who relied on GEEKY Social to increase their media planning efficiency.
Key challenges
Competing with the market leader of any category always brings a lot of financial challenge. Nagad’s key challenge was to increase efficiency of whatever money they were spending in digital media compared to the mammoth budget of category leader.
Key Strategies & Actions
- Adopt to responsive first approach to increase Reach% & Viewable% of the campaign
- Comprehensive display buying strategy focused on higher viewability & reach percentage.
Tools Used
Result
GEEKY was successfully in reducing the Cost Per Thousand Viewable Impression (vCPM) by 57% in 2020
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OTHER CASE STUDIES
- 100,000+ app installs
- 70,000+ registered users
- 3 million+ organic Reach (Total reach: 5.7 million)
- 16k+ shares
- 30% audience watched video 87% of the video
- 80,000 customer acquired through Facebook in 2 years
- Average Cost Per Acquisition was $0.50
- 25 million+ individuals reached in the communication phase
- 5k+ individuals registered to participate in the program
- 6.9 million+ individuals reached during airing phase
- 3x growth in customer interaction, post-COVID lockdown
- 1,700+ Merchant Registration in 2 months of Product
- Cost Per Registration was $2.10
- 200% growth in search for Star Ceramics showrooms during the campaign
