GEEKY Social initiated a highly effective awareness campaign for Star Ceramics
Searching for The Star
3x growth in showroom search through promotion
Star ceramics, one of the largest ceramic tiles & sanitaryware manufacturing company in Bangladesh wanted GEEKY’s service to increase their showroom visitors
Key challenges
Star ceramics faced challenge in selling their products and low customer visit in their showrooms as there was a sales decline in the ceramics market post-COVID lockdown
Key Strategies & Actions
- Implement a digital media first campaign to initiate conversation.
- GEEKY also used digital newspaper platforms like Prothom Alo to promote Star Ceramics products.
Tools Used
Result
Through the campaign, to reinvigorate peoples’ interest in ceramics products, GEEKY brought 200% growth in search for Star Ceramics showrooms during August and September 2020!
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OTHER CASE STUDIES
- 100,000+ app installs
- 70,000+ registered users
- 3 million+ organic Reach (Total reach: 5.7 million)
- 16k+ shares
- 30% audience watched video 87% of the video
- Reduced cost per thruplay by 20%
- Reduced cost per 3s video view by 12%
- Reduced vCPM by 57%
- 80,000 customer acquired through Facebook in 2 years
- Average Cost Per Acquisition was $0.50
- 25 million+ individuals reached in the communication phase
- 5k+ individuals registered to participate in the program
- 6.9 million+ individuals reached during airing phase
- 3x growth in customer interaction, post-COVID lockdown
- 1,700+ Merchant Registration in 2 months of Product
- Cost Per Registration was $2.10
- 4x growth in weekly site traffic
- Cost Per Landing Page View was $0.01
- 1.3 million target audience reached
- 6k+ leads generated in 3 months
- Avg. cost/lead ~ $1
