Searching for The Star
3x growth in showroom search through promotion
Star ceramics, one of the largest ceramic tiles & sanitaryware manufacturing company in Bangladesh wanted GEEKY’s service to increase their showroom visitors
Key challenges
Star ceramics faced challenge in selling their products and low customer visit in their showrooms as there was a sales decline in the ceramics market post-COVID lockdown
Key Strategies & Actions
- Implement a digital media first campaign to initiate conversation.
- GEEKY also used digital newspaper platforms like Prothom Alo to promote Star Ceramics products.
Tools Used
Result
Through the campaign, to reinvigorate peoples’ interest in ceramics products, GEEKY brought 200% growth in search for Star Ceramics showrooms during August and September 2020!
