GEEKY Social executed a high-conversion lead funnel campaign for NOVA IVF FERTILITY
High Converting Lead Funnel
20,000+ leads in one year
Nova IVF Fertility (NIF) one of the largest service providers in fertility treatment in South Asia wanted GEEKY’s assistance to increase their potential customers in Bangladesh.
Key challenges
Nova IVF faced challenges due to its low brand visibility and minimal recognition among the target audience in Bangladesh. GEEKY’s work was to increase brand awareness and bring more potential customers for them.
Key Strategies & Actions
- Developed a separate website for Bangladesh market to communicate with target customer in local language.
- Created dedicated landing pages for appointment booking/lead collection.
- Hyper targeted media buying in Facebook and Google for lead generation.
Tools Used
Result
With an average Cost Per Lead of $1, GEEKY generated 20,000+ potential leads in 2022.
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OTHER CASE STUDIES
- 16x Increase in Total Clicks
- CTR skyrocketed to 17.1% - which indicates high relevance and improved strategy.
- 25+ Keywords ranked in the top 5 positions within 3 months.
- 3.9% increase in CTR.
- 50+ keywords in the top position of SERP
- 100,000+ app installs
- 70,000+ registered users
- Monthly organic traffic surged by 200%
- CTR improved to 2.5%
- Monthly organic traffic surged by 128.4%
- 1.4% increase in CTR
- 10k organic traffic per month
- 80,000 customer acquired through Facebook in 2 years
- Average Cost Per Acquisition was $0.50
- 25 million+ individuals reached in the communication phase
- 5k+ individuals registered to participate in the program
- 6.9 million+ individuals reached during airing phase
- 1,700+ Merchant Registration in 2 months of Product
- Cost Per Registration was $2.10
- 1.3 million target audience reached
- 6k+ leads generated in 3 months
- Avg. cost/lead ~ $1
