GEEKY Social initiated an unique ‘Ravaging the Reach’ campaign for Fresh Cement
RAVAGING THE REACH
3 million+ organic reach with a total of 5.7 million throughout the campaign
Fresh Cement, one of the leading manufacturers of cement in building materials industry wanted to tie-up with GEEKY Social to increase talkability about Fresh Cement on the context of International Labor Day 2018
Key challenges
GEEKY’S responsibility was to create an engaging campaign for International Labor Day 2018 for Fresh Cement keeping in mind about the plethora of communication by brands during May Day
Key Strategies & Actions
- GEEKY created a viral video content to stand out from other competitor brands.
- Implemented an engagement campaign to reach to the precise audience.
- Initiated conversation in different forums and business groups to increase the talkability about the campaign.
Tools Used
Result
During the campaign there were 3 million+ organic reach with a total of 5.7 million reach. Total shares by audience was 16,000+ and 30% of the audience watched 87% of the video.
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OTHER CASE STUDIES
- 100,000+ app installs
- 70,000+ registered users
- Reduced cost per thruplay by 20%
- Reduced cost per 3s video view by 12%
- Reduced vCPM by 57%
- 80,000 customer acquired through Facebook in 2 years
- Average Cost Per Acquisition was $0.50
- 25 million+ individuals reached in the communication phase
- 5k+ individuals registered to participate in the program
- 6.9 million+ individuals reached during airing phase
- 3x growth in customer interaction, post-COVID lockdown
- 1,700+ Merchant Registration in 2 months of Product
- Cost Per Registration was $2.10
- 200% growth in search for Star Ceramics showrooms during the campaign
- 4x growth in weekly site traffic
- Cost Per Landing Page View was $0.01
- 1.3 million target audience reached
- 6k+ leads generated in 3 months
- Avg. cost/lead ~ $1
