Girlco, an emerging e-commerce brand, partnered with GEEKY Social to enhance their SEO strategy and achieve greater visibility in a competitive market.
Key challenges
Girlco faced stiff competition from larger e-commerce players already dominating the search landscape for product and category keywords, making it difficult to gain rankings and attract high-conversion traffic.
Key Strategies & Actions
Objectives of the SEO campaign:
Drive relevant traffic, improve search engine rankings, and enhance conversions by optimizing Girlco’s website and overall SEO strategy.
Strategies Implemented:
To drive results from the fiercely competitive keywords we had to adapt a very strategic route to get SEO success.
- Comprehensive Site Audit: We began by auditing Girlco’s site, identifying key technical SEO issues, including page speed optimization, broken links, and mobile responsiveness problems. Fixing these issues improved site functionality and search rankings.
- On Page Optimization: Focused on optimizing product and category pages by refining keyword use, meta descriptions, and improving internal linking. This helped align the site with best SEO practices.
- Long-Tail Keyword Strategy: We identified and focused on long-tail keywords with high purchase intent, allowing Girlco to rank for less-competitive searches. This helped drive not just traffic but visitors who were more likely to convert into customers.
- Content Creation & Blog Strategy: We crafted SEO-optimized blog articles to complement product categories, integrating relevant keywords and keeping content both informative and engaging. This approach increased visibility while supporting product page SEO.
- Off-Page SEO & Link Building: Secured high-authority backlinks from industry-relevant websites to boost Girlco’s domain authority, improving the ranking of key product and category pages. These backlinks contributed to faster keyword ranking and enhanced the overall credibility.
- Pinterest Pin Strategy:
To further amplify reach, we created visually appealing Pinterest pins linked to product pages and blog content. This strategy not only increased referral traffic but also engaged a broader audience on social media platforms. - Document Sharing:
We utilized document-sharing platforms to distribute informative content, increasing visibility and backlinks, which supported our overall SEO efforts. This approach enhanced Girlco’s authority and credibility within the industry.
Result
Girlco saw a 200% increase in clicks, growing from just under 3K to 8.83K total clicks. Impressions also saw a significant boost, rising to 356K, demonstrating an overall improvement in visibility. CTR improved to 2.5%, indicating effective targeting of the right audience. Average position improved to 13.6, showcasing steady growth in rankings for competitive keywords.
