GEEKY Social helped Mostafa Door achieve a 17.1% CTR on Google Search in just 3 months
Client Overview
Mostafa Group is a well-established Bangladeshi conglomerate with a diverse product line including PVC Doors, Pipes, Water Tanks, and Fence Nets. Products are distributed nationwide through an extensive dealer network, and product innovation is driven by their in-house R&D team.
Amidst their offerings, Mostafa Door proudly holds the prestigious BSTI Certification for their strong compliance and maintaining standard quality. Mostafa Door has been in the market since 2011, gaining industry trust but lacking online visibility.
Key challenges
Despite strong offline presence, Mostafa Door faced significant digital barriers like –
- Independent dealers had long secured top search rankings with eCommerce platforms and aggressive SEO investments.
- When we started, Mostafa Door’s site wasn’t even indexed on Google, which was a major visibility gap.
- Competing against eCommerce product pages was challenging since Mostafa Door sells in bulk to dealers and not directly to retail customers.
Key Strategies & Actions
To overcome Mostafa Door’s lack of online visibility and outperform well-established competitors, GEEKY Social designed an SEO strategy anchored in Google’s E-E-A-T (Expertise, Experience, Authoritativeness, Trust) principles.
1. Demonstrating Expertise through Structured Content Strategy
- Created long-form brand and product narratives highlighting the company’s BSTI certification and 12+ years of manufacturing experience.
- Developed targeted blog posts that answered common dealer and buyer queries, reinforcing topical relevance and domain-specific expertise.
- Ensured all content followed schema markup standards for better search engine understanding.
2. Leveraging Experience in Authority-Building
- Built high-quality backlinks via guest posting, niche directories, and digital PR, boosting domain strength.
- Engaged platforms like Pinterest to drive visual search traffic, recognizing that buyers often begin with product visuals.
- Maintained a consistent publishing cadence to signal content freshness and reliability.
3. Establishing Dominance in Local Search
- We verified and fully optimized the Google Business Profile, adding location details, product categories, and service descriptions.
- Launched local citation campaigns to improve consistency across business directories.
- Integrated customer Q&A and reviews to further validate the brand’s local authority.
4. Ensuring Trustworthiness through Technical SEO
- Optimized meta titles, descriptions, heading tags, image alt texts, and file names to ensure clarity and accessibility.
- Resolved mobile responsiveness issues and enhanced page speed, key metrics that signal a secure and user-friendly experience.
- Conducted an indexing audit to ensure all core pages were discoverable by search engines.
Result
In just 3 months, the transformation was remarkable. Such as –
- 16x Increase in Total Clicks (Final 3 months vs. initial 3 months).
- CTR skyrocketed to 17.1% – which indicates high relevance and improved strategy.
- 25+ Keywords ranked in the top 5 positions within 3 months.
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