Geeky Social launched an engaging campaign for Intercontinental Dhaka, boosting customer interaction
INTELLIGENCE IN INTERACTION
3x growth in customer interaction, post-COVID lockdown
InterContinental Dhaka, one of the luxuries and iconic hotel in Dhaka relied on GEEKY Social to increase the customer interaction after post-COVID lockdown
Key challenges
The main challenge for Intercontinental Dhaka after reopening post-COVID was lack of customer interaction. GEEKY planned to encourage interaction and bring back customers after the lockdown
Key Strategies & Actions
We used social media campaigns on Facebook and Instagram to reach potential customers who can afford Intercontinental Dhaka
Tools Used
Result
With a span of only 2 months GEEKY boosted a 200% increase in customer interaction for Intercontinental Dhaka which was a major boost up for their business
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OTHER CASE STUDIES
- 100,000+ app installs
- 70,000+ registered users
- 3 million+ organic Reach (Total reach: 5.7 million)
- 16k+ shares
- 30% audience watched video 87% of the video
- Reduced cost per thruplay by 20%
- Reduced cost per 3s video view by 12%
- Reduced vCPM by 57%
- 80,000 customer acquired through Facebook in 2 years
- Average Cost Per Acquisition was $0.50
- 25 million+ individuals reached in the communication phase
- 5k+ individuals registered to participate in the program
- 6.9 million+ individuals reached during airing phase
- 1,700+ Merchant Registration in 2 months of Product
- Cost Per Registration was $2.10
- 200% growth in search for Star Ceramics showrooms during the campaign
- 4x growth in weekly site traffic
- Cost Per Landing Page View was $0.01
- 1.3 million target audience reached
- 6k+ leads generated in 3 months
- Avg. cost/lead ~ $1
