Turning Conversations into Conversions: The Lead Generation Success Story of Western Consulting Firm.

To overcome trust barriers and intense competition, GEEKY Social executed a performance-led, insight-driven growth strategy combining paid media experimentation with intent-focused organic visibility.

1. 1. 1. Funnel-based omni-channel campaign

We designed a full-funnel approach to guide prospective students from discovery to decision:

• • • • • Awareness: Meta (Facebook and Instagram) campaigns focused on educating audiences about country-specific study opportunities, visa pathways, and long-term career outcomes.
          
        • Consideration: Country comparison videos, expert guidance, and student success narratives helped prospects evaluate options and build confidence.
          
        • Conversion: High-intent users were driven to lead forms, WhatsApp, and Messenger touchpoints to connect directly with consultants.
          

This ensured consistent engagement across every stage of the decision journey.

2. A/B testing with different target groups

Instead of scaling blindly, we adopted a test-and-learn approach to identify the most responsive audience segments.

• • • • • Multiple audience groups were tested using small, controlled budgets
          
        • Segments included demographics, education intent, geographic clusters, and behavioral signals
          
        • Once high-performing audiences were identified, budgets were strategically scaled
          

This approach helped maximize ROI while minimizing wasted spend.

3. Advantage+ targeting and creative experimentation

To further improve delivery efficiency and performance:

• • • • • We leveraged Meta’s Advantage+ targeting, allowing the algorithm to identify high-intent users beyond predefined constraints
        • Ran multiple creative variations across formats and messaging angles
        • Continuously optimized based on engagement, lead quality, and conversion data

This combination allowed the platform to learn faster and deliver better-quality leads at scale.

4. Segmented country campaigns

We launched country-specific campaigns to match student intent with the right destination messaging. Ads highlighted:

• • • • • Visa timelines and approval advantages
        • Tuition affordability and scholarships
        • Career and settlement opportunities

Top-performing destinations included:

• • • • • Hungary
        • Ireland
        • Cyprus
        • UK

This segmentation significantly improved relevance and lead quality.

5. SEO, Ask Engine Optimization & local visibility

Alongside paid media, we implemented a high-intent SEO and Ask Engine Optimization strategy to support long-term demand and trust-building.

Key actions included:

• • • • • Optimizing content for Google Search, Google AI Overviews, and ChatGPT-style recommendations, which play a growing role in education-related decision-making
        • Structuring content to answer common student questions clearly and authoritatively
        • Optimizing Google My Business and local map listings to capture intent-driven searches such as:
          • • ‘Student consulting companies in Dhanmondi’
            • ‘Study abroad consultant near me’

This helped Western Consulting Firm generate consistent traffic from local community searches, reinforcing credibility and supporting paid media performance.