RAVAGING THE REACH
3 million+ organic reach with a total of 5.7 million throughout the campaign
Fresh Cement, one of the leading manufacturers of cement in building materials industry wanted to tie-up with GEEKY Social to increase talkability about Fresh Cement on the context of International Labor Day 2018
Key challenges
GEEKY’S responsibility was to create an engaging campaign for International Labor Day 2018 for Fresh Cement keeping in mind about the plethora of communication by brands during May Day
Key Strategies & Actions
- GEEKY created a viral video content to stand out from other competitor brands.
- Implemented an engagement campaign to reach to the precise audience.
- Initiated conversation in different forums and business groups to increase the talkability about the campaign.
Tools Used
Result
During the campaign there were 3 million+ organic reach with a total of 5.7 million reach. Total shares by audience was 16,000+ and 30% of the audience watched 87% of the video.
